Privacy Policy

Updated: 0203, 2022 

Your privacy is important to us, we are committed to respecting your privacy. It is important for you to understand how we collect, use, store, transfer and disclose information you share with us. 

This privacy policy explains how we use personal information and non-personal information. Personal information means information that can be used to identify or contact an individual. Non-personal information means information that cannot, alone, be used to identify or contact an individual. 

Please read the Privacy Policy carefully. By using, accessing and/or visiting the 8BitDo sites and software, you accept and agree to the Privacy Policy. If you do not accept and agree to the Privacy Policy, you should immediately stop using, accessing, and/or visiting the 8BitDo sites and software. 

Information we may collect from you 

The data we collect depends on the context of your interactions with 8BitDo and the choices you make, and the products and features you use. We may collect and process your information when you interact with our websites, interact with our social media accounts, purchase our products, use our internet-connected devices, contact our customer service employees, or interact with our company in another manner: 

Information you provide to us. Personal Information that you provide to us, such as when using the contact form on our website, including your name, email address, and other contact details; 

Our correspondence. If you contact us, we will typically keep a record of that correspondence; 

Information about how you use our products and services: such as information about the amount of time you use our products/services for the pages you visit, and other information about your activities while using our hardware or software. We collect this in order to develop our products and services, and to understand what your usage patterns and preferences are so that our marketing is relevant to you; 

Survey information: we may also ask you to complete surveys that we use for research purposes. In such circumstances we shall collect the information provided in the completed survey; 

Device Information: such as information about your operating system, browser, software applications, IP address, location, security status and other device information in order to improve your experience, to protect against fraud and manage risk; 

Marketing preference information: details of your marketing preferences (e.g. communication preferences) and information relevant to selecting appropriate products and services to offer you; 

Website and communication usage: details of your visits to the websites and information collected through cookies and other tracking technologies including, but not limited to, your IP address and domain name, your browser version and operating system, traffic data, location data, web logs, other communication data, and the resources that you access; 

How do we use your information? 

In order to fulfil a contract or to take steps in connection with a contract, including: 

Verifying your identity;

Processing payments;

Communicating with you;

Providing warranty coverage and product registration;

Providing customer service;

Arranging the delivery of products; 

Providing promotional or sweepstakes rewards. 

In order to conduct our business and to pursue our legitimate business interests, including: 

Protecting and improving our services and websites; 

Enhancing our products, applications, or services; 

Preventing malicious activity, security breaches, fraud, and other criminal activity; 

Providing generalized electronic and physical marketing and advertisements; 

Providing targeted electronic and physical marketing and advertisements;
Managing your marketing preferences; 

Responding to feedback, complaints, or reviews of our products, service, or website; 

Posting content provided by you, such as product reviews or social media posts; 

Managing our financial processes and reporting; 

Personalizing our website or products for you; 

Coordinating product recalls; 

Providing requested product or material samples; 

Inviting you to participate in marketing research or surveys;  

Pursuing and defending legal claims, as well as ensuring compliance with relevant laws. 

If you grant your permission, we will use your personal information for the following purposes: 

Providing direct marketing materials regarding our products and services; 

Any additional purposes where we ask for your permission at the time of collection. 

For legally required purposes in response to lawful requests by regulatory, civil or criminal authorities, including to meet national security or law enforcement requirements. 

With whom do we share your information? 

We share your information with various entities around the world, including some in countries that have privacy laws that may differ from those where you are located. For all transfers, we ensure there are suitable safeguards, such as a legal adequacy decision, standard contractual clauses, binding corporate rules, and Privacy Shield certifications.  

Sharing outside the 8BitDo group: Personal Information may be provided to third parties, including anti-fraud organizations, legal, regulatory or law enforcement authorities in cases of suspected criminal activity or contravention of law, for the detection and prevention of fraud, or when required to satisfy the legal or regulatory requirements of governments, regulatory authorities or other self-regulatory organizations, or to comply with a court order or for the protection of our assets. 

Sharing with the 8BitDo group: We may share your Personal Information within the 8BitDo group, including locations where we do business, for marketing purposes, for legal and regulatory purposes, to manage credit risk and other business risks, to ensure we have correct or up to date information about you and to better manage your relationship with us. 

Sub-contractors and agents: We may use affiliates or other companies to provide services on our behalf such as data processing, account administration, fraud prevention and detection, analytic and marketing. Such companies will be given only the Personal Information needed to perform those services and we do not authorize them to use or disclose Personal Information for their own marketing or other purposes. We have contracts in place holding these companies to the same standards of confidentiality by which we are governed. 

Security of your personal information 

No data transmission over the Internet or website can be guaranteed to be secure from intrusion. However, we maintain commercially reasonable physical, electronic and procedural safeguards to protect your Personal Information in accordance with data protection legislative requirements. 

We have agreements and controls in place with third party service providers requiring that any information we provide to them must be safeguarded and used only for the purpose of providing the service we have requested the company to perform. 

All information you provide to us is stored on our or our subcontractors' secure servers and accessed and used subject to our security policies and standards. 

What rights do you have? 

If you have any questions in relation to our use of your personal information, you should first contact us, you may have the right to require us to: 

provide you with further details on the use we make of your information; 

provide you with a copy of information that you have provided to us; 

update any inaccuracies in the Personal Information we hold; 

delete any Personal Information the we no longer have a lawful ground to use; 

where processing is based on consent, to withdraw your consent so that we stop that particular processing; 

object to any processing based on the legitimate interests ground unless our reasons for undertaking that processing outweigh any prejudice to your data protection rights; 

restrict how we use your information whilst a complaint is being investigated; 

8BitDo does not discriminate against individuals exercising their rights over their information and it does not offer any financial incentives in connection with the collection, sale, or deletion of your personal information. In some cases, however, failure to provide information may result in us being unable to provide certain services, such as processing payments and fulfilling orders. 

Changes to our privacy policy 

We may change the content of our websites and our Privacy Policy from time to time in the future. If we change this Privacy Policy, we will update the date it was last changed. If these changes are material, we will indicate this clearly on our Website. 

Contacting us 

If you have any questions regarding your information or this privacy policy, you can reach us anytime at